Green is the New Black

Every year the Pantone Color Insitute creates a palette of 10 trendy hues and declares a particular color “Color of the Year”. This color will become the bread and butter of design as it will greet you from every magazine cover, every lookbook and interior.

2016 tried to break color and gender stereotypes. Despite the tradition to choose one shade, Pantone experts announced two – Rose Quartz and Serenity. Girls are no longer afraid of pink lipstick, and baby blue color combinations settled down not only in boys' bedrooms, but also in kitchens and living rooms.

2017 prepared the asparagus, broccoli, olives and lemons. The color of the year is Greenery – an energetic hue, symbolizing the unity with nature. It is difficult to find something more natural in color. It's like a breath of fresh air that is full of ideas and inspiration.

According to Leatrice Eiseman, executive director of the Pantone Color Institute, this color is connected with the re-words – regenerate, refresh, revitalise, renew. Every spring we enter a new cycle and new seedlings emerge the soil. This is something that you definitely look forward to. Even though we associate the color with nature, it is also closely related to the technology, innovation and novelty.

There is a practice of forest bathing in Japan. The Japanese believe that the most effective way to recover from stress is to walk in a forest. On the one hand, finding a forest in a big city seems to be mission impossible, but why not building it around us. Green things give you strength, help to recover and bring you close to nature.

In January 2017, Pantone teamed up with Airbnb to transform a house in London into an “indoor-outdoor oasis, in tribute to its color of the year.

The front door features a sample of the Pantone palette, while the interior is filled with trees, plants and flowers.

The house interacts with its guests. It speaks to them with sounds of nature – a pleasant music in the background. The house smells of herbs, and you can drink tea with leaves picked from a hydroponics installation.

"Greenery is a warm and zesty yellow-green shade that speaks to our desire to disconnect, replenish and energize, it seemed a natural extension for us to partner with Аirbnb for the very first time to bring the pantone color of the year 2017 to life", – commented on a new project in Pantone.